Surrogacy Plus LLC, a Massachusetts limited liability company (“Surrogacy Plus,” “we,” “us,” “our”), manages surrogacy journeys in the United States, including matching, coordination, and related support services (the “Services”) for intended parents and gestational surrogates. We are part of the Tammuz group of companies, together with B.Y.T Tammuz Family Ltd. (“Tammuz”), which manages journeys outside the United States. The two companies are separate legal entities that operate on shared systems (see Section 4). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit www.surrogacy.plus (the “Website”), contact us, book a call, submit a form or questionnaire, or otherwise interact with us.
Please read this Policy carefully. Where the law requires your separate, express consent (for example, health-related information that surrogates give us when applying, or that intended parents give us about their fertility treatment), we will ask for it separately at the time. Using the Website alone is not consent to the collection of sensitive health information.
HIPAA. Surrogacy Plus is not a health care provider, health plan, or health care clearinghouse, and is not a “covered entity” under the Health Insurance Portability and Accountability Act (HIPAA). We receive health information from you and, with your written authorization, from your health care providers, and we protect it using safeguards modeled on HIPAA standards. Once your health information is disclosed to us under your authorization, HIPAA may no longer apply to it, but this Policy, your agreements with us, and applicable state law do.
Some of this information is “sensitive” under U.S. state privacy laws (see Section 5).
When you use the Website, we and our service providers automatically collect device and usage information, including IP address, browser type, operating system, pages viewed, links clicked, referring pages, session duration, approximate location derived from IP address, and cookie or device identifiers, using cookies, pixels, and similar technologies (see Section 6).
We may receive information from advertising and analytics providers, referral sources, and Tammuz. Information we collect in the course of providing Services offline (for example, medical records, background checks, and contracts) is handled under the separate notices and consents provided at that stage; this Policy describes our general practices and will apply to the extent not inconsistent with them.
We do not sell personal information in exchange for money. However, we use online advertising and analytics tools (including cookies and pixels from Google and Meta) and may share online identifiers and contact details with advertising platforms for targeted advertising. Under some state laws this is a “sale” or “sharing” of personal information, and you have the right to opt out (see Sections 6 and 7). We disclose personal information as follows:
Information we collect may be stored or accessed outside the United States, including in Israel by Tammuz and by service providers. If you access the Website from outside the United States, you understand that your information will be transferred to and processed in the United States and, as described above, elsewhere.
Some information you give us — such as pregnancy and delivery history, fertility history and treatment, medical and surgical history, genetic or embryo-testing information, and information that may reveal sexual orientation or gender identity — is “sensitive personal information” or “consumer health data” under certain state laws. We collect this information only with your separate, affirmative consent (for example, a checkbox on the application or intake form), and only as reasonably necessary to evaluate eligibility (for surrogates), to match and coordinate your journey, and to provide the Services you request. We do not sell it, and we do not use it for targeted advertising. You may withdraw consent at any time by contacting us (Section 7); withdrawal will not affect prior lawful processing but may end your ability to proceed with the application or journey.
Washington and Nevada residents: please see our separate Consumer Health Data Privacy Policy (linked in our Website footer).
We and our providers use cookies, pixels, and similar technologies for three purposes: essential (security, site function, remembering your choices); analytics (understanding how the Website is used, for example through Google Analytics); and advertising (measuring and delivering ads about our Services on Google and Meta). You can accept or reject non-essential cookies through our cookie banner and change your choice at any time through the “Cookie Settings” link in the Website footer. You can also block cookies in your browser settings, though some features may not work. Cookies generally last up to 13 months.
Opt-out preference signals. We honor browser-based opt-out preference signals such as Global Privacy Control (GPC) as a valid request to opt out of sharing/targeted advertising for that browser. Do Not Track: our Website does not respond to “Do Not Track” signals except as described in this paragraph.
Targeted advertising. We may use your email address or phone number to show you ads about our Services on platforms such as Google and Meta, where you hold an account under the same contact details. You can opt out at any time through the “Your Privacy Choices” / “Do Not Sell or Share My Personal Information” link in our Website footer, by sending a GPC signal, or by contacting us (Section 7).
Depending on where you live, you may have some or all of the following rights, which we extend to all U.S. users regardless of state:
Email care@surrogacy.plus, call (415) 738-2047, or use the “Your Privacy Choices” link in our Website footer. We must verify your identity before acting on access, correction, deletion, or portability requests, typically by matching information you provide with information we already hold; we will not require more than is reasonably necessary. You may use an authorized agent to submit a request on your behalf; we may ask for proof of authorization.
We will respond within 45 days of receiving a verifiable request. If we need more time, we may extend by an additional 45 days (or as your state’s law allows) and will tell you why. Our disclosures will generally cover the 12 months before your request (and longer where the law requires and it is not impracticable).
If we decline your request, you may appeal by replying to our decision or emailing care@surrogacy.plus with “Appeal” in the subject line. We will respond in writing within 45 days of receiving your appeal, explaining our decision. If your appeal is denied, you may contact your state Attorney General. Massachusetts residents may contact the Massachusetts Attorney General’s Office.
We send marketing emails only in accordance with the CAN-SPAM Act: we do not use false or misleading headers or subject lines, we identify commercial messages as such, we include our physical address (678 NW 7th Ave, Boca Raton, FL 33486), and every marketing email includes a working unsubscribe link, which we honor within 10 business days. You can also unsubscribe by emailing care@surrogacy.plus. Opting out of marketing will not stop service, scheduling, or contract-related messages about a matter you have with us.
We do not send marketing text messages. If you text or message us (including through WhatsApp), we may reply and follow up about your inquiry or application. Reply STOP to opt out of texts. Message and data rates may apply.
| Category (CCPA) | Examples | Disclosed to | Sold / shared* |
| Identifiers | Name, email, phone/WhatsApp, IP address, cookie/device IDs | Service providers; Tammuz; advertising partners (online IDs and hashed contact details) | Shared |
| Customer-record information | Contact details; state/country of residence | Service providers; Tammuz; advertising partners (hashed contact details) | Shared |
| Protected-class characteristics | Age; marital/relationship status; family structure; sexual orientation or gender identity (if you share it) | Service providers; Tammuz | No |
| Internet / network activity | Pages viewed, clicks, session data, browser and device information | Analytics and advertising providers; service providers | Shared |
| Geolocation (approximate) | City/region derived from IP address | Analytics and advertising providers | Shared |
| Commercial / financial information | Billing, payment, and escrow details; contract records | Service providers (payment and escrow); Tammuz | No |
| Sensitive personal information | Health and reproductive information from surrogates; fertility and medical information from intended parents; government ID copies; financial account details | Service providers; Tammuz (need-to-know access) | No |
Retention. See Section 12 for how long we keep each category. Sources: you; your devices; our service providers; advertising and analytics partners. Business purposes: as described in Section 3.
Your rights are described in Section 7. California residents also have the right to opt out of sale/sharing, and to correct and delete as described there. California “Shine the Light”: California residents may request information about disclosures of personal information to third parties for their direct marketing purposes by contacting us at care@surrogacy.plus. We do not make such disclosures.
Residents of states with comprehensive privacy laws (including, as of this Policy’s date, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia) may have the rights described in Section 7 and the right to appeal our decisions. We process sensitive data only with your consent. We do not sell personal data or process it for targeted advertising except as described in Sections 4 and 6. Certain laws list specific disclosures: for Texas residents — we do not sell sensitive personal data; for Oregon and Minnesota residents — you may ask for a list of specific third parties to which we have disclosed your personal data
We maintain administrative, technical, and physical safeguards designed to protect personal information, including a written information security program, access limited to personnel with a business need, and encryption of sensitive data in transit. No system is perfectly secure, and we cannot guarantee the security of information transmitted to us. If a breach affects your information, we will notify you and regulators as required by applicable law, including Massachusetts General Laws c. 93H, Florida Statutes § 501.171, and other state breach-notification statutes.
Category | Retention period |
General website inquiries and scheduling records | 24 months after last contact, unless you become a client or applicant |
Applications and intake forms — surrogate applicants or intended parents who do not proceed | 24 months after decision, then deleted or de-identified |
Records of matched surrogates and intended-parent clients, including billing and escrow records | Duration of the relationship plus 7 years, or as required by contract or law |
Marketing preferences and suppression lists | Until you opt out; opt-out record kept as needed to honor it |
Cookie and analytics data | Up to 13 months |
We may keep information longer where needed to comply with law, resolve disputes, enforce agreements, or establish, exercise, or defend legal claims.
The Website and Services are intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us personal information, contact us and we will delete it.
The Website may link to third-party sites we do not own or control. This Policy does not apply to them, and we encourage you to read their privacy policies.
We may update this Policy from time to time. We will post the updated version with a new “Last updated” date and, for material changes, provide additional notice (such as an email or Website banner). Where the law requires consent for a new use of sensitive information, we will obtain it before making that use.
Surrogacy Plus LLC | www.surrogacy.plus
678 NW 7th Ave, Boca Raton, FL 33486
Email: care@surrogacy.plus | Phone: (415) 738-2047
